These designs were part of a winning pitch. While the new site isn't slated to launch until 2014, I worked extensively for over a year with the Michael Kors creative, marketing and business teams to gather requirements and define the user experience, interface design and digital identity of their new site.

Pitch Concept

Link and contextualize shopping and content in a seamless experience while allowing the customer to stay focused on her task in each.
Target different consumer groups from the loyal collection customer to the younger MK shopper. Respectively: A 'Dinner with Michael' video series puts the man himself in his fave jetset spots with his star muses; 'What's In Her Bag...' taps it-girl inspiration for trendy trips to Montauk and Miami with a perfect Pinterest tie-in.
A single-purpose 'Bag Finder' app makes it extremely easy for customers to locate the right accessory from MK's extensive handbag collection

Role

Creative Direction
Art direction
UX/UI design
Information architecture
Content strategy

Agency

Sweden Unlimited