In order to promote Charlotte Ronson's line for JCPenney, we created a mini-site linking to the store as well as offering lookbooks and social media programs.

Concept

Revamp brand assets for an immersive lookbook experience linking to JCP purchase path
Tell the brand DNA of edgy femininity with a simple image-based Tumblr where users can also upload their own images and statements via hashtag

Role

Concept
Art direction
UI/UX design

Agency

Sweden Unlimited