Mary Kate and Ashley Olsen wanted the first e-commerce site for their ultra-luxe, minimalist fashion label to be highly experiential and cinematic.
Concept
- Looping video sets the mood and silhouetted product shots rotate 360 degrees.
- The titles for each category evoke French new-wave, while the site design remains dark yet refined, like the clothes themselves.
Role
Art direction
UI design
Title screens
Agency
Sweden Unlimited