The James Hotels was in need of a major digital revamp to match their warmly modern interiors, as well as their dedication to the environment, art, and sense of local place.

Concept

Display multiple properties at a glance while evoking the boutique hotelier's philosophy of "liberated luxury" with a clean and intuitive interface wrapping full-screen photography
Make promotional call-outs eye-catching yet sophisticated with animated hide-show panels integrated throughout the site
Design a flexible template system to showcase over 180 pages of content including room layouts, restaurant menus, artwork gallery, neighborhood guides, spa services, amenities and more

Role

Creative Direction
Art Direction
UX/UI design

Agency

Sweden Unlimited