I worked closely with the Refinery team on the launch of their new shopping engine featuring exclusive voucher and flash sales alongside traditional e-commerce, with an emphasis on editorial content shared between both the shopping and 'blog' sides of the site.

Concept

A series of content-heavy e-commerce templates that I helped architect with the technology team to share editorial text across blog and shop
Shopping widgets to use throughout the site allowing readers to shop directly from articles and blog posts
A feel-good custom checkout design, simplified and animated to zip customers through the point of purchase

Role

Art direction
UX/UI design
Wireframes
Requirements gathering

Agency

Sweden Unlimited