I worked closely with Rachel and her team to ensure the site had the same creative spark as her fashion label.

Inspired by academic texts, the minimal navigation becomes a textural element layered over video backgrounds that her team can control remotely, whether it be an artistic peak into her studio or a live runway show.
An elegantly simple shopping experience lists all products on one page, with multiple image views plus a shop by look section.

Art Direction
UI design

Sweden Unlimited