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Elizabeth Siân Cordingley

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Givenchy Pitch

June 21, 2013

Givenchy Beauty needed a luxurious shopping experience to match their line of make-up and skincare.

 

Concept

  • Evoke the glossy luster of packaging and in-store kiosks
  • Tell a deeper benefits story right on the product detail pages with info and how-to videos
  • Move away from mass-market grid catalog layouts in favor of larger hero listings, showcasing luxurious product photography
  • Build loyalty and retention with saved complexion palette and try-on app 

Role

Concept
Art direction
UX/UI design

 

Agency

Sweden Unlimited

In digital Tags beauty, e-commerce, pitch
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Drop me a note if you’d like to work together.