Givenchy Beauty needed a luxurious shopping experience to match their line of make-up and skincare.
Concept
- Evoke the glossy luster of packaging and in-store kiosks
- Tell a deeper benefits story right on the product detail pages with info and how-to videos
- Move away from mass-market grid catalog layouts in favor of larger hero listings, showcasing luxurious product photography
- Build loyalty and retention with saved complexion palette and try-on app
Role
Concept
Art direction
UX/UI design
Agency
Sweden Unlimited