Founders & Followers began as a start-up fashion e-tailer sourcing innovative, independent designers from New York to Paris, with a vision to create a shopping destination rich with inspirational photography, designer studio tours, and art sold alongside clothing.
Concept
- Put photography at the forefront while being easy to navigate both shopping and editorial features.
- Expose all shopping categories and brand names in the navigation allowing the user to understand the full product offering and curatorial point of view at a glance.
- I also designed several of the site's initial editorial photo stories from mood pieces to studio tours with designer interviews.
Role
Art direction
UX/UI design
Editorial design
Information architecture
Agency
Self